Issue

Break down silos of expertise and prevent missed opportunities.

Brilliant intellectual property often remains unused, its potential unrealized and left dormant. This “sleeping invention” is the core challenge we aim to solve.We go beyond media that stops at simply informing. By connecting knowledge across disciplines, we open pathways not to predictable futures, but to ones no one has yet imagined.

Creation

Reinvent Invention.

1. Redesign the Context

Reframe context
Translate hidden intellectual property not as technical specs, but as future experiences. Using the AI-driven method idea Landscape, we bridge business and technology perspectives to map out the strategic peaks a company should aim for.

2. Forecast & Backcast

Imagine and materialize
Move rapidly between bold visions of “what the future should be” (Forecast) and practical insights into “what current technology can achieve” (Backcast). Through the co-creation method DUAL-CAST, we iterate between the two to produce prototypes that go beyond speculation.

3. Shape the Culture

Embed into culture
Don’t stop at creation. Design until it integrates into everyday life and becomes a new norm. Through initiatives like Hatsumei Zenya, we share the stories behind inventions to spark empathy and excitement.

Method & Assets

Building upon our existing media capabilities, we are launching new initiatives in the following four domains:

1.Open Database

We are evolving Chizai Zukan (Innovation Media)—previously an editor-led media outlet—into a "Global IP Database" that anyone can update. Our goal is to create an open-source platform where researchers and corporations can register their own technologies and connect directly with creators and entrepreneurs worldwide.

2.idea Landscape

We are rebranding our new business creation SaaS, ideaflow, into a more strategic consulting methodology called "idea Landscape." We address critical challenges in corporate innovation, such as: "We have ideas, but they lack a comprehensive overview," or "Discussions stall because R&D, Management, and Business units speak different languages."

Using AI, we generate tens of thousands of business ideas from specific technologies or patents and map them as a "Future Business Landscape." By visualizing the "target market peaks" and the "optimal routes" to reach them from both management and technical perspectives, we drastically enhance the speed, transparency, and reproducibility of corporate decision-making.

3.YouTube + Podcast: Hatsumei Zenya

"Hatsumei Zenya" is a documentary series where we explore the dawn of innovation with world-class experts. Konel members, led by Demura, learn alongside these specialists, documenting their journeys as they venture outside their comfort zones. Through YouTube and Podcasts, we share high-energy, primary-source insights from the front lines of global innovation.

YouTube Channel『The Eve of Invention』
https://www.youtube.com/@hatsumeizenya

4.Awards: Chizai Banzuke

We are expanding the scale of "Chizai Banzuke" (IP Awards), an award ceremony we have hosted six times since 2020 to honor exceptional intellectual property. Carrying forward the mission of Chizai Zukan, we will continue to provide a platform where brilliant inventions are recognized and integrated into social culture.