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TOYO TIRES TOYO TIRES

「青を灯せ」 Ignite your BLUE

Branding / Design / Frontend / Movie

Official Site　https://www.toyotires.co.jp/igniteyourblue/

TOYO TIRESのブランド広告「青を灯せ」の、トータルアートディレクション・サイト制作を担当いたしました。
ブランドカラーである「青」の意味を再定義し、ブランドの持つ内なる情熱を表現しています。 We were in charge of the total art direction and website production for TOYO TIRES' brand advertisement "Ignite your BLUE".
It redefines the meaning of the brand color "BLUE" and expresses the inner passion of the brand.

• Creative Director : Kanta Kumazawa (McCANN ERICKSON)
• Art Director + Designer : Shotaro Adachi (Konel)
• Copy Writer : Yoshio Takimoto (McCANN ERICKSON)
• Designer : Takashi Tanaka (McCANN ERICKSON)
• Account Director : Takashi Ueda (McCANN ERICKSON)
• Account Supervisor : Seiya Furuhashi (McCANN ERICKSON)
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• # TVCF
• Producer : Hiromichi Takagi (TYO drive)
• Production Manager : Yuka Sakai (TYO drive)
• Production Manager : Mizuki Nakazawa (TYO drive)
• Producer in LA : Luis Ishii Hernandez (brightsky)
• Producer in LA : Steve Matuszeski (brightsky)
• Director : Hajime Murakami (Freelance)
• Director of Photography : Stacy Toyama (Freelance)
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• # Key Visual (Pre-production + Shooting)
• Producer : Hiromichi Takagi (TYO drive)
• Production Manager : Yuka Sakai (TYO drive)
• Production Manager : Mizuki Nakazawa (TYO drive)
• Producer in LA : Luis Ishii Hernandez (brightsky)
• Producer in LA : Steve Matuszeski (brightsky)
• Photographer : Tadashi Tawarayama (SEVEN BROS PICTURES)
• -
• # Key Visual (Post-production + Material Shooting)
• Art Director : Keiichi Kanemoto (SABUROKU)
• Designer : Yuji Ikeda (SABUROKU)
• Producer : Kazufumi Odo (SABUROKU)
• Producer : Kazuaki Nagai (SABUROKU)
• Photographer : Tokio Yagi (CLIMBERS)
• Retoucher : Akio Yamaguchi (Freelance)
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• # Special Site
• Art Director : Shotaro Adachi (Konel)
• Frontend Engineer : Maika Tomari (Konel)