- JP
- EN
#PUPPY NEW YEAR
#PUPPY NEW YEAR
Produce
NPO法人ライフボートで保護されているワンちゃんをモデルにして、戌年の2018年に送られる年賀状やSNSポストに利用できるデザインテンプレートを著作権フリーで配布。送る人も、送られる人も気になるワンちゃんに会いに行き、引き取れる仕組みを構築し、保護犬の里親探しを支援した。
(受賞)ACC : ブロンズ / CODE AWARD : GOOD EFFECTIVE / PRアワードグランプリ:ブロンズ
Many dogs are euthanized in Japan every day. Many creators have volunteered to start a project to help them be adopted. In charge of account producing.
By presenting a free to use design template (modeled after the dog from the NPO lifeboat) that is a Year of the dog card, and social media posts, the target audience were inspired to visit the dogs in shelters.
(Award) ACC: Bronze / CODE AWARD : GOOD EFFECTIVE / PR award grand prix: bronze
- NPO:Life Boat
- Agency:Tokyu Agency
- Executive Creative Director:Koki Watanabe
- Creative Director + Planner:Ryosuke Sakai
- Art Director+Designer:Toshimi Hayashi
- Designer : Ayane Matsumura + Kentaro Tanaka + Chihiro Fukudome
- PR Planner:Tatsuya Yoshio
- PR Agency : Material
- Satoshi Hirose + Sayaka Nakano
- Account Executive : Konel
- Mitsuyo Demura
- Still:The Elves and the Shoemaker
- Photographer :Fumito Katamura
- Producer : Kazuki Hoshi
- Art :Ikuko Kobayashi
- Web:monopo
- Web Director+Frontend Engineer:Ryo Miyagawa
- Web Designer:Jin Okuma
- Back-End Engineer:Kenta Takahashi
- Movie:school (Taiyokikaku)
- Producer:Teppei Ono
- Cinematographer:Makoto Ishida