"Good sleep is the ticket to the best dream journey."

Virtual Production Technology and AI-Generated Synthetic Experience Content

Issue

Redesign of Trial Experience

In today's society, as the e-commerce market expands, physical stores must focus on effectively conveying experiential value to customers. This challenge is particularly evident in bedding selection, where differences are difficult to grasp without firsthand experience. Traditional purchasing processes often present high barriers to trial, making it challenging to communicate sensory value.

Creation

An Interactive Shopping Experience That Guides You Into the World of Dreams

Under the concept of 'Good sleep is the ultimate ticket to a dream journey,' we developed an immersive experience using generative AI and virtual production technology to visually expand sleep environments. A special booth was set up in the sleep section of Bic Camera Shinjuku West Exit store, allowing visitors to try out bedding while real-time generated visuals merge them into surreal, dreamlike landscapes. This initiative adds a new sensory dimension to the in-store shopping experience.

Technology

"Entertainment-Driven Trial Experience with Virtual Production × Generative AI"

"A camera captures visitors in real time and seamlessly blends the footage with pre-generated AI visuals, creating an immersive, dreamlike bedding experience. The visuals are generated instantly, allowing visitors to take home a short video as a unique souvenir."