Shibuya's 100-Year Urban Development PR
Start with People. Build with People.
A community-building project that starts with people.
This project brings together the people who work, play, and live in the Greater Shibuya Area to collaborate and share the story of Shibuya's urban transformation.
Issue
Shibuya's Once-in-a-Century Urban Transformation
Between 2023 and 2025, the opening of four new facilities in the Greater Shibuya Area will significantly reshape the city’s landscape and way of life.
While Shibuya’s globally recognized urban development is often seen as just building new spaces or facilities, each project plays a crucial role and holds the potential to shape the future.
At PROJECT LIFE LAND SHIBUYA, we focus on the people—the smallest yet most essential unit of any community. By sharing stories and initiatives created together with individuals, we aim to design communication that inspires a stronger personal connection to Shibuya for everyone involved.

Creation
Engaging the People of Shibuya
With the slogan “Start with People,” we share inspiring projects happening in Shibuya through its constituents.
As part of the branding efforts, we developed copy, a logo, key visuals, and a brand movie. The visuals and movie feature key figures from various fields active in Shibuya, capturing the excitement for what’s to come.
We also launched an owned media platform to share articles highlighting Shibuya’s growth and energy, driven by the people shaping its future.









Future
Seeking Project Partners
This project invites collaborators of all sizes—companies, organizations, and individuals—to create exciting initiatives together in Shibuya.
By engaging diverse players and bringing more people into the process, we aim to co-create a future for Shibuya that no one has seen before, leveraging its development as a shared touchpoint.
Project Information
Project Owner
TOKYU LAND CORPORATION
Team
Account & Planning
Integrated Creative Director / Planner | Shun Kadoi(ekkyo inc.) |
Business Producer / Planner | Junpei Shirota(ekkyo inc.) |
Producer | Yoshito Kurihara(ekkyo inc./Freelance) |
PR Planner | Shinichi Morimoto(ekkyo inc./Freelance) |
PR
PR Planner | Ryutaro Hayashida(SUNNY SIDE UP Inc.) |
PR Producer | Takeshi Terui(SUNNY SIDE UP Inc.) |
Media Director | Hiroki Hosoi(SUNNY SIDE UP Inc.) |
Media Director | Takuya Asahina(SUNNY SIDE UP Inc.) |
Planning & Creative
Creative Director / Art Director / Designer / Planner | |
Producer / Planner | Genta Sawabe(Konel) |
Copywriter | Yoshiyuki Takeda (freelance) |
Designer (Logo) | Yoichi Kondo (TSUTO inc) |
PM | Honami Kobayashi (freelance) |
Brand Movie
Director | Kazuhiko Hiramaki (Cekai) |
Camera | Hiroki Yamada (freelance) |
Producer | Yasutaka Eda (geek pictures) |
PM | Hiroaki Okawa (geek pictures) |
Light | Aomi Osada (freelance) |
Mixer | Shosuke Asada (1991) |
Music | Shohei Hoshino (MR.MUSIC) |
Colorist | Toshiki Kamei(Artone) |
OffLine Editer | Yuta Miura(XOR) |
NA | Miyu Hoashi (大沢事務所) |
Web Media Site
Planner / Editor | |
TD | Ryunosuke Oguri (dotbind) |
Designer | Takuro Inada (17design.) |
Engineer | Naoto Kondo (dotbind) |