SHAPING THE FUTURE.

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Works

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LIFE LAND SHIBUYA

Branding

Official Website


Shibuya's 100-Year Urban Development PR

Start with People. Build with People.

A community-building project that starts with people.

This project brings together the people who work, play, and live in the Greater Shibuya Area to collaborate and share the story of Shibuya's urban transformation.


Issue

Shibuya's Once-in-a-Century Urban Transformation

Between 2023 and 2025, the opening of four new facilities in the Greater Shibuya Area will significantly reshape the city’s landscape and way of life.

While Shibuya’s globally recognized urban development is often seen as just building new spaces or facilities, each project plays a crucial role and holds the potential to shape the future.

At PROJECT LIFE LAND SHIBUYA, we focus on the people—the smallest yet most essential unit of any community. By sharing stories and initiatives created together with individuals, we aim to design communication that inspires a stronger personal connection to Shibuya for everyone involved.

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Creation

Engaging the People of Shibuya

With the slogan “Start with People,” we share inspiring projects happening in Shibuya through its constituents.

As part of the branding efforts, we developed copy, a logo, key visuals, and a brand movie. The visuals and movie feature key figures from various fields active in Shibuya, capturing the excitement for what’s to come.

We also launched an owned media platform to share articles highlighting Shibuya’s growth and energy, driven by the people shaping its future.

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Future

Seeking Project Partners

This project invites collaborators of all sizes—companies, organizations, and individuals—to create exciting initiatives together in Shibuya.

By engaging diverse players and bringing more people into the process, we aim to co-create a future for Shibuya that no one has seen before, leveraging its development as a shared touchpoint.


Project Information

Project Owner

TOKYU LAND CORPORATION

Team

    Account & Planning

    Integrated Creative Director / Planner

    Shun Kadoi(ekkyo inc.)

    Business Producer / Planner

    Junpei Shirota(ekkyo inc.)

    Producer

    Yoshito Kurihara(ekkyo inc./Freelance)

    PR Planner

    Shinichi Morimoto(ekkyo inc./Freelance)

    PR

    PR Planner

    Ryutaro Hayashida(SUNNY SIDE UP Inc.)

    PR Producer

    Takeshi Terui(SUNNY SIDE UP Inc.)

    Media Director

    Hiroki Hosoi(SUNNY SIDE UP Inc.)

    Media Director

    Takuya Asahina(SUNNY SIDE UP Inc.)

    Planning & Creative

    Creative Director / Art Director / Designer / Planner

    Shotaro Adachi

    Producer / Planner

    Genta Sawabe(Konel)

    Copywriter

    Yoshiyuki Takeda (freelance)

    Designer (Logo)

    Yoichi Kondo (TSUTO inc)

    PM

    Honami Kobayashi (freelance)

    Brand Movie

    Director

    Kazuhiko Hiramaki (Cekai)

    Camera

    Hiroki Yamada (freelance)

    Producer

    Yasutaka Eda (geek pictures)

    PM

    Hiroaki Okawa (geek pictures)

    Light

    Aomi Osada (freelance)

    Mixer

    Shosuke Asada (1991)

    Music

    Shohei Hoshino (MR.MUSIC)

    Colorist

    Toshiki Kamei(Artone)

    OffLine Editer

    Yuta Miura(XOR)

    NA

    Miyu Hoashi (大沢事務所)

    Web Media Site

    Planner / Editor

    Shingo Matsuoka

    TD

    Ryunosuke Oguri (dotbind)

    Designer

    Takuro Inada (17design.)

    Engineer

    Naoto Kondo (dotbind)

Tags

BrandingProject DesignCreative DirectionArt DirectionPlanPRWebCopywriteCommunication DesignBack-endFront-endDesignPhotographVideoEditorialProduce

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