I Look So Happy

Harumi Kurihara’s Lifestyle Brand for Enjoying Every Day

Created the logo and tagline for Harumi Kurihara’s new apparel brand.

Issue

Harumi Kurihara is a beloved figure among homemakers, admired not only for her cooking but also for her lifestyle, wisdom, and philosophy. Her new brand, Kurihara Harumi, is a personal challenge—creating products she genuinely wants while stepping beyond her identity as a culinary expert.

Creation

Since her presence itself is the brand and her way of living is the message, the logo and tagline were designed to reflect her essence.

The logo, featuring her name in Japanese characters, embodies her unique balance of strength and elegance, staying true to her vision of authenticity and personal expression.