Brand Design for the Official "Virtua Fighter" Esports Tournament

We designed the logo for SEGA’s official Virtua Fighter esports tournament, launched alongside the release of the latest title in the legendary Virtua Fighter series.

Issue

Bringing SEGA’s Iconic Fighting Game to the Esports

The long-awaited Virtua Fighter esports introduced the franchise to competitive gaming, sparking a new wave of community events, tournaments, and esports engagement. To establish a strong identity within the esports scene, we designed a logo as the central branding element, shaping the tournament’s visual identity and competitive atmosphere.

Creation

A Bold Color Choice to Stand Out in the Fighting Game Scene

As the first-ever 3D fighting game, Virtua Fighter carries a legacy of innovation, yet the series entered esports later than its competitors. To make an impact, we strategically chose a fresh key color—moving away from the common red and blue palette of fighting games.

The result: a striking lime green, designed to evoke a sporty, high-energy mindset in players. The logo integrates this dynamic color while incorporating the "VF" initials and a design inspired by fighting game health bars, reinforcing both the brand’s identity and esports appeal.