A Gentle Warmth

AVLDE is a silk stole brand created with a focus on softness, warmth, and sustainability. Free from synthetic fibers and animal hair, it prioritizes comfort while being kind to both people and nature. The brand’s identity is built around the natural forms and colors found in the environment.

Issue

Defining a New Movement

Our goal is to establish silk stoles as a recognized alternative to cashmere, shaping this emerging category and positioning AVLDE as its defining name.

Creation

Gentle and Warm for Both People and Nature

Unlike traditional cashmere, which can feel prickly, AVLDE stoles offer a smoother texture and enhanced insulation. By avoiding animal-derived fibers and synthetics, our brand is based on the philosophy of being "gentle and warm for both people and nature."

This concept is reflected in the brand’s messaging, visuals, and design, drawing inspiration from the organic shapes and colors found in the natural world.