SHAPING THE FUTURE.

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Bridgine

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A Collaboration Magazine Connecting Nihonbashi

A Collaboration Magazine Connecting Nihonbashi

A web magazine dedicated to amplifying the voices and visions of those shaping Nihonbashi’s future. By connecting local changemakers, it aims to spark new collaborative actions within the city. Launched in 2019, it features interviews and reports covering a diverse range of individuals and organizations. We led the planning, editing, and content production for the magazine.


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Issue

Sharing the Visions of Innovators to Expand New Connections

A web magazine dedicated to amplifying the voices and visions of those shaping Nihonbashi’s future. By connecting local changemakers, it aims to spark new collaborative actions within the city. Launched in 2019, it features interviews and reports covering a diverse range of individuals and organizations. We led the planning, editing, and content production for the magazine.

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Creation

Expanding the Power of Co-Creation from a Historic Hub

As a key hub of Japan’s five major highways since the Edo period, Nihonbashi has long been a meeting point for people, goods, and ideas, fostering new culture and industries. While this legacy continues today, the city needed a platform to visualize local initiatives and connect innovators.

To fulfill this role, Bridgine was launched, serving not just as a media outlet, but also as a platform for collaboration, continually working to catalyze the next wave of co-creation.

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A Future-Oriented Magazine Focused on People

Bridgine produces content in three key categories:

・Interviews – Deep dives into individuals' visions, values, and approaches to the city.

・Event Reports – Coverage of key happenings shaping Nihonbashi’s culture and innovation.

・Collaboration Talks – Conversations designed to forge new connections between local players.

Beyond storytelling, the magazine actively creates opportunities for dialogue, arranging discussions between like-minded individuals and introducing key players after interviews to facilitate further collaboration.

Evolving from a Storytelling Platform to a Creator of New Initiatives

By 2022, in its fourth year, Bridgine expanded its role beyond media, producing collaboration-driven projects to shape Nihonbashi’s future.

・"Tsunagifuto" Project – A co-creation initiative where local businesses developed new Nihonbashi souvenirs together.
・SAKURA FES NIHONBASHI – The editorial team took on a curatorial role, integrating storytelling with urban event production.

These projects marked a shift from simply documenting the city to actively shaping its evolution.

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Future

Redefining Media as an Embedded Force in the City

After exploring the potential of media as both a storyteller and creator, Bridgine is now evolving into a deeply embedded editorial team within Nihonbashi. The vision is to create a more open and participatory editorial model, where:

・Local voices contribute directly to the magazine’s content.
・The team follows and supports new urban initiatives in real-time.

By fostering a dynamic, community-driven media landscape, Bridgine seeks to redefine the future of urban journalism and co-creation.


Project Information

Project Owner

Mitsui Fudosan Co., Ltd.

Team

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Whether you have a clear challenge or just want to explore ideas, we start by listening.

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