Accelerating Business Evolution

An Economic Information Platform for Smarter Research & Analysis

Created a concept video for SPEEDA, an economic information research service designed to streamline business intelligence. Already adopted by over 2,000 companies, SPEEDA aims to further expand its market reach. The video effectively communicates SPEEDA's values and benefits in a clear and intuitive way.

Enhancing Both Decision-Making and Research

SPEEDA is a comprehensive economic information platform that improves business research and analysis, accelerating corporate growth. It centralizes industry insights and company data while offering exclusive content based on expert analysis. The video concisely highlights SPEEDA’s benefits for both executives making strategic decisions and investigation, ensuring utility across all levels.

Issue

Telling SPEEDA’s Core Value Quickly and Clearly

SPEEDA delivers fast and extensive research capabilities, making it invaluable for corporate planning, new business development, and R&D. The challenge was to distill its core value into a concise, engaging video, rather than just listing its functions.

Creation

A Concept Video That Feels Personal to Business Professionals

The video illustrates SPEEDA’s impact from executive decision-making to on-the-ground operations. This structure ensures that SPEEDA's message resonates with both leadership and employees, making it feel personally relevant. The video incorporates relatable metaphors and animated visuals to intuitively convey SPEEDA’s features and advantages in an engaging, accessible way.