Stir Creativity

To elevate brand awareness and engagement for the global premium gin brand BOMBAY SAPPHIRE, we developed an integrated online brand communication strategy.

Issue

Creating a Brand Experience That Inspires Creativity

With rising at-home alcohol consumption and the growing craft gin trend, the goal was to expand awareness and demand within the gin market. To achieve this, BOMBAY SAPPHIRE needed to establish itself as a creative and premium brand in the minds of consumers.

Creation

Crafting Meaningful Brand Touchpoints

Under the tagline "Stir Creativity," we executed a 360° digital strategy, including copy and key visual development, website creation, social media management, content production, campaigns, and PR initiatives.

Content highlights included:

・Seasonal visuals and creator stories (articles/videos) in collaboration with emerging artists.
・Consumer-driven campaigns and a glass design competition for creators encourage active participation and reinforce the brand’s market positioning.

Through these interactive and visually compelling initiatives, BOMBAY SAPPHIRE successfully strengthened its identity as a premium gin for the creatively inclined.