Sell Your Car with Just a Photo
From 0 to 1 in Used Car Business Development
DMM AUTO marked DMM’s entry into the automotive industry, launching a used car buying app. We led branding strategy, creative development, and overall brand execution.
Issue
As DMM ventured into the used car business, it needed to rapidly establish a brand and marketing framework. We joined the project as an external CMO, guiding the strategic launch.
Creation
With established competitors dominating the industry, creating a distinctive brand identity was key. We developed the tagline "Sell Your Car with Just a Photo", shaping a casual, user-friendly brand experience across the app and advertising.
(Service discontinued in 2023)
Project Information
Project Owner
DMM
Team
Producer | |
Creative Director | Keisuke Tanaka(NEW PEACE) |
Design | Hitoshi Akasako (THE END) + Amana |
Brand Site | EPOCH + UNITBASE |
Brand Movie | Dentsu + Dentsu isobar + TYO |
Tags
Contact
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