Innovation Meets Entertainment

Presenting Intellectual Property Through Song and Motion

“Chizai Theater” transforms complex intellectual property (IP) concepts into engaging, catchy performances using music and movement. A collaboration between Chizai Zukan, a creative media platform connecting IP with businesses, and Panasonic, the project makes intellectual property more accessible and exciting.

Issue

Breaking the Perception That IP Is Difficult to Understand

Intellectual property is often seen as too complex. To change this, Chizai Theater presents short, entertaining videos that explain IP through song. Instead of just showcasing functions, the project visualizes future possibilities, demonstrating how these innovations could shape new products and experiences.

Creation

Visualizing Future Applications

The first episode featured “AIRXART,” a highly adaptable fan, illustrating its potential through imaginative use cases:

/A 4D cinema chair with immersive airflow
/A restaurant sign that releases scents to attract customers

Other episodes include:

・"SWiTCH SPOT" – An office environment designed to shift brain activity

・A material that eliminates 99.9% of bacteria and viruses within an hour

By blending technology, creativity, and storytelling, Chizai Theater brings innovation to life in a way that anyone can enjoy and understand.