Wave Your New Story

Founded in Komatsu, Ishikawa—a historic textile hub—SHATRUS specializes in crafting original woven labels for domestic and international apparel brands. As part of SHATRUS's rebranding initiative, Konel helped establish a new vision, redesign the logo, business cards, and website, and align the company's identity with its expertise.

Issue

Communicating Craftsmanship and Technical Excellence

Despite its highly skilled craftsmanship and reputation among luxury fashion houses, SHATRUS’s brand identity did not reflect its commitment to quality. The company needed to showcase its artisan spirit and advanced weaving techniques more effectively.

Creation

Authentic and Uncompromising

The brand’s dedication to perfection was visually captured in its purest form, preserving the atmosphere of uncompromising craftsmanship. The logo and tagline embody the genuine dialogue between SHATRUS and its clients, illustrating how woven labels are meticulously shaped through collaboration.