Next-Generation Tire That Doesn’t Need Air

Providing Social Value with Sustainability at the Core

Bridgestone’s exploratory business, positioned as an area for sowing seeds for future sustainable growth, starts by providing social value with sustainability at the core.

Within this framework, AirFree, under the mission of ‘Supporting the mobility of local communities,’ works to ensure safety and peace of mind. By advancing green slow mobility solutions, it addresses regional transportation challenges and helps ensure safe, reliable movement for communities.

To prepare for the social implementation phase, we produced a concept film for AirFree.

Issue

Non-Stop Mobility with AirFree

As cities grow and populations age, society demands mobility that is both environmentally and socially sustainable. In response, AirFree evolved alongside changing social needs and advances in mobility technology. It eliminates maintenance issues such as punctures and air-pressure management, empowering mobility of local communities with safety and peace of mind.

Creation

Communicating Creation for the Next Generation Through Children’s Eyes

Through AirFree, Bridgestone supports mobility with safety and peace of mind. Additionally, the company is committed to advancing sustainable tire technologies and solutions that help preserve the environment for future generations.

To deliver new social and customer value, the project focused on raising awareness among a broad audience across all ages. By translating Bridgestone’s future-driven vision into a child’s perspective, the initiative helped people of all generations understand the product more intuitively and conveyed AirFree’s performance, emotional appeal, and reliability.