"Chizai Zukan" explores groundbreaking intellectual property (IP) and unlocks its potential through creative reinterpretation. We highlight cutting-edge technologies, transforming them into tangible business opportunities. Unlike traditional IP databases, Chizai Zukan covers a broad spectrum of innovations—including patents, products, services, and APIs. Our approach goes beyond analysis; we visualize and conceptualize future applications, making complex technologies accessible and actionable. By bridging creativity with IP, we drive new connections, collaborations, and innovation.

Now in its 11th year, Nihonbashi’s flagship spring event, SAKURA FES NIHONBASHI, has become a well-established platform for new ideas and community connection. To strengthen the festival’s brand and ensure sustainable growth, Konel led the overall creative direction. By redefining what makes Nihonbashi unique, we developed designs and strategies with a long-term vision for the festival’s future.

SAKURA FES NIHONBASHI is a signature spring event that brings vibrancy and unity to the city. For the event's 10th anniversary in 2023, Konel led the creative direction, producing the "Sakura Noren" installation—a space designed to reflect Nihonbashi’s presence and encourage relaxed social interaction. More than just an artwork, it served as a bridge between people and the city, demonstrating new possibilities for urban engagement.

A nationwide co-creation project where printing companies transform social media posts into product design challenges, repurposing discarded printing materials through creative ideas. Since its launch, participation has grown, resulting in the creation of 24 unique products. The project was also invited to Japan’s pavilion at SXSW, organized by the Ministry of Economy, Trade, and Industry, with some products being commercialized.