Shotaro Adachi (b. 1984, Hamamatsu, Shizuoka) graduated from Keio University and later from Department of Visual Communication Design in Musashino Art University. After joining McCann Erickson Japan in 2008, he moved to Konel in 2020. He believes in conceptual work and continuously pursues strong and beautiful visual expressions. Awards include Cannes Lions, One Show, Ad Fest, LIA, Red Dot, iF Design Award, and ACC. He is also active as a calligrapher, having created the calligraphy for the logo at Mikan Shimokitazawa.