Mikan Shimokita, a mixed-use complex under the Shimokitazawa Station overpass, has attracted attention since its opening. As part of the station redevelopment, the area is being redefined as Tokyo’s Experimental District Shimokitazawa, with Mikan Shimokita serving as its central hub. Konel contributed as the branding partner for this project.

This project brings together the people who work, play, and live in the Greater Shibuya Area to collaborate and share the story of Shibuya's urban transformation.

Now in its 11th year, Nihonbashi’s flagship spring event, SAKURA FES NIHONBASHI, has become a well-established platform for new ideas and community connection. To strengthen the festival’s brand and ensure sustainable growth, Konel led the overall creative direction. By redefining what makes Nihonbashi unique, we developed designs and strategies with a long-term vision for the festival’s future.

SAKURA FES NIHONBASHI is a signature spring event that brings vibrancy and unity to the city. For the event's 10th anniversary in 2023, Konel led the creative direction, producing the "Sakura Noren" installation—a space designed to reflect Nihonbashi’s presence and encourage relaxed social interaction. More than just an artwork, it served as a bridge between people and the city, demonstrating new possibilities for urban engagement.

Created the logo and tagline for Harumi Kurihara’s new apparel brand.

Global chemical company Daicel and creative media outlet Chizai Zukan have jointly developed and operated Bipass, a web media platform dedicated to exploring new resource pathways. Focusing on biomass, Daicel’s core technology, Bipass goes beyond the company’s initiatives to feature efforts from various organizations and industries. By encouraging discussions and raising awareness, it aims to expand the social recognition of biomass and build a network of contributors working toward a sustainable future.

We designed the logo for SEGA’s official Virtua Fighter esports tournament, launched alongside the release of the latest title in the legendary Virtua Fighter series.

This case study highlights the journey of Nekuino: Next Innovation Inc., a healthcare startup continuously growing through corporate rebranding, future-driven projects, and service development shaped by dialogue with society.