A total rebranding project for Coprec, a precision sheet metal processing company in Kakegawa, Shizuoka. With the vision "Proud of Our Factories", the project aims to elevate the pride of those in manufacturing and improve the industry's perception at both local and national levels. By establishing a strong identity through a new logo and original typography, the project created a unified design system applied across new factory, signage, uniforms, and the company website. This comprehensive branding sets a new standard for manufacturing, extending beyond a single company to challenge the industry as a whole.

SHUTTER Glass is a smart eyewear device that captures unnoticed beauty in everyday life. Using a camera and high-speed object recognition technology, it continuously identifies and logs moments perceived as “beautiful” along with their time and location. This device helps users stay attuned to the subtle beauty in their surroundings, from nature’s details to acts of kindness.

IDEA ARENA (Sàn Đấu Ý Tưởng in Vietnamese) is a voting-based idea battle designed to address Vietnam’s social challenges with a positive approach. Two teams, led by key opinion leaders (KOLs), presented innovative solutions to social issues, and citizens participated by voting for their favorite concepts. Voting took place over four weeks in Ho Chi Minh City through voting booths at AEON malls, a dedicated website, and Facebook. The campaign garnered over 30,000 votes and even attracted collaboration inquiries from local businesses. Organized by the Vietnam-based Aureole Group (parent company: Mitani Sangyo), this initiative was part of a national campaign and also recognized as a commemorative project for the 50th anniversary of Japan-Vietnam diplomatic relations.

We aim to transform the idea of "しかない"（inevitable) into "しかたなくない" (not inevitable) by making invisible struggles related to bodies and sexuality visible, fostering discussions, and encouraging collective reflection. This social project, launched in December 2021, invites everyone—not just those directly affected—to think critically about these issues under the unifying slogan #しかたなくない. Partnering with organizations like Shibuya Mirai Design, we continue our efforts to challenge resignation and create a society where people don’t have to accept concerns about their bodies and sexuality as unchangeable simply. We strive to drive gradual yet meaningful social progress through collaborations with companies and organizations.

Konel led the planning and development of Panasonic Radio, an office experienced entirely through sound—where employees stay connected by listening to workplace conversations and updates.

A collaborative program tackling food challenges on Earth and in space, SPACE FOODSPHERE accelerates business innovation in both environments to establish an early space food market. To enhance global recognition and credibility, the official website underwent a full revamp.

Created the logo and tagline for Harumi Kurihara’s new apparel brand.