Mitsuyo Demura
CEO / Founder / Creative Director / Project DesignerRelated Projects
- Morph inn
Welcome to a space where you can drop by without any specific reason—a casual, purpose-free room. Soft robots known as Morph welcome visitors into this space, offering an experience of surrender and presence. Come as you are and immerse yourself in the experience.
- BWTC
BWTC is an innovative art project that explores the value of information in today’s world, where people unknowingly exchange various forms of intangible data. The project purchases brainwave data directly from visitors and, using a proprietary algorithm, transforms this data into unique paintings. These artworks are then exhibited and made available for sale.
- Chizai Zukan
"Chizai Zukan" explores groundbreaking intellectual property (IP) and unlocks its potential through creative reinterpretation. We highlight cutting-edge technologies, transforming them into tangible business opportunities. Unlike traditional IP databases, Chizai Zukan covers a broad spectrum of innovations—including patents, products, services, and APIs. Our approach goes beyond analysis; we visualize and conceptualize future applications, making complex technologies accessible and actionable. By bridging creativity with IP, we drive new connections, collaborations, and innovation.
- #Shikatanakunai #NotInevitable
We aim to transform the idea of "しかない"(inevitable) into "しかたなくない" (not inevitable) by making invisible struggles related to bodies and sexuality visible, fostering discussions, and encouraging collective reflection. This social project, launched in December 2021, invites everyone—not just those directly affected—to think critically about these issues under the unifying slogan #しかたなくない. Partnering with organizations like Shibuya Mirai Design, we continue our efforts to challenge resignation and create a society where people don’t have to accept concerns about their bodies and sexuality as unchangeable simply. We strive to drive gradual yet meaningful social progress through collaborations with companies and organizations.
- Amazon Bar
To raise awareness of Amazon’s liquor business, a limited-time pop-up bar opened in Ginza, featuring a unique experience where guests received personalized drink recommendations from Amazon’s vast selection—without a traditional menu.
- Art Hotel BnA WALL
A room at Art Hotel BnA WALL, designed to evoke a laboratory-like atmosphere. A single painting is suspended from the ceiling, scanned by a specialized microscope that moves across its surface, revealing an unseen microscopic world on a digital display.
- NO-ON
What happens when music is created intrinsically through brainwaves? NO-ON is an interactive art project designed to explore this question.
- LIFE LAND SHIBUYA
This project brings together the people who work, play, and live in the Greater Shibuya Area to collaborate and share the story of Shibuya's urban transformation.
- FUCHAT
FUCHAT is a system that delivers an encouraging video message from yourself 20 years into the future—the version of you that achieved your dreams.