In 2011, while working at Accenture, Mitsuyo Demura founded the creative collective Konel. With multiple bases in Tokyo, Kanazawa, Kyoto, and Vietnam, he leads projects that bridge design, research & development, and art with over 30 unique creative professionals. In 2020, he launched the innovation media platform Chizai Zukan, facilitating the matching of new businesses with cutting-edge technologies. As a creative director, project designer, and intellectual property (Chizai) hunter, he continues to drive future-oriented implementations across various fields.