Welcome to a space where you can drop by without any specific reason—a casual, purpose-free room. Soft robots known as Morph welcome visitors into this space, offering an experience of surrender and presence. Come as you are and immerse yourself in the experience.

IDEA ARENA (Sàn Đấu Ý Tưởng in Vietnamese) is a voting-based idea battle designed to address Vietnam’s social challenges with a positive approach. Two teams, led by key opinion leaders (KOLs), presented innovative solutions to social issues, and citizens participated by voting for their favorite concepts. Voting took place over four weeks in Ho Chi Minh City through voting booths at AEON malls, a dedicated website, and Facebook. The campaign garnered over 30,000 votes and even attracted collaboration inquiries from local businesses. Organized by the Vietnam-based Aureole Group (parent company: Mitani Sangyo), this initiative was part of a national campaign and also recognized as a commemorative project for the 50th anniversary of Japan-Vietnam diplomatic relations.

We developed a prototype for Log Flower, a digital plant that thrives on the emotional atmosphere of a space. As a development partner in GG—a project exploring near-future ideas—we helped bring this concept to life.

SAKURA FES NIHONBASHI is a signature spring event that brings vibrancy and unity to the city. For the event's 10th anniversary in 2023, Konel led the creative direction, producing the "Sakura Noren" installation—a space designed to reflect Nihonbashi’s presence and encourage relaxed social interaction. More than just an artwork, it served as a bridge between people and the city, demonstrating new possibilities for urban engagement.